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Product marketing Manager - Pune
Monday, 18 February, 2013Item details
City:
Pune, Maharashtra
Item description
Job Description:
Develop product positioning and messaging that differentiates your products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
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